Join us on April 21 at 6 PM EET for one inspirational conversation with Lubomila Yordanova, founder of innovative startup Plan A and co-founder of Greentech Alliance.

What is a greentech startup? How to launch and develop an innovative business project with societal impact? Can greentech startups support our sustainable recovery after the pandemic? Do we have Plan B for saving our Planet?

We will talk about these and many more questions on April 21 at 6 PM EET in the new edition of our special female leadership format SHEleader in a SHEll. Our guest will be Lubomila Yordanova, founder of Berlin-based greentech startup Plan A, and co-founder of Greentech Alliance – an initiative in support of green high-tech startups In Europe. Last year, Lusi was announced as a Marshall Fund Fellow and one of Top 100 Women in Germany. 

The Dialogue

We will also talk with Lusi about the role of female leaders and the challenges that one young startup founder should overcome, based on her experience with Plan A and Greentech Alliance. Plan A develops innovative solutions for fighting climate change, based on data. The startup offers special software that helps companies to monitor, analyze, and reduce their carbon footprint as well as improve their ESG (Ecology, Social, and Governance) performance.

After a few weeks, Greentech Alliance will turn one year and several Bulgarian startups have already become members of the initiative. The project has a community of 500+ startups that are connected to over 350+ advisors from VC, media, and business, who help them with advice and feedback. One of Plan A and Greentech Alliance’s causes is the fight against #greenwashing – the practice of falsely presenting products and services as green and eco-friendly and thus misleading customers and clients.

Join our green business conversation and meet Lusi online on April 21 at 6 PM EET.

Moderator: Sasha Bezuhanova, founder of BCWT.

Everyone will be able to ask questions during the live streaming. Reserve your free ticket here.

SHEleader in a SHEll, vol.11: “Greentech as a Path to Our Sustainable Future” is backed by the “Crisis as an Opportunity” Post-COVID Supporting Program of the Sofia Municipality, administered by SofiaLab. MOVE.BG is the communication partner of SHEleader in a SHEll. 

SHEleader in a SHEll

A special format, organized by BCWT with the media partnership of MOVE.BG that creates a bridge to the international conference SHEleader@digital. It shows successful female leaders from the digital industry, modern art, and innovative green projects. SHEleader in a SHEll stimulates international dialogue and engages a broad audience with the aim to change attitudes and to stimulate a working atmosphere that opens the potential of both women and men.